Canadian Lacrosse League and TRUE Sports Lacrosse Announce Partnership
WINNIPEG, MB - The Canadian Lacrosse League (CLL) has announced a partnership with equipment manufacturer TRUE Sports, a global leader in sports equipment design, adding to the growing list of CLL lacrosse partners.
"The Canadian Lacrosse League is proud to partner with TRUE Sports Lacrosse as both brands continue to grow and expand on-and-off the floor" said Chris Fox, Founder and President of the CLL. "We are excited about being able to provide our players access to some of the best emerging box lacrosse equipment available."
"TRUE Sports Lacrosse is thrilled to continue to grow as a global lacrosse brand by partnering with the Canadian Lacrosse League." said Jason Rabjohn, Canadian Sales Manager, TRUE Sports Lacrosse. "We are looking forward to working with the CLL and providing their players with the best box lacrosse equipment and apparel in the game."
In addition to being recognized as an Official Supplier to the Canadian Lacrosse League, True Sports Lacrosse equipment will be worn by select Canada players as they compete at the 2021 IIJL World Junior Lacrosse Championship and future IIJL events.
ABOUT CANADIAN LACROSSE LEAGUE
The Canadian Lacrosse League (CLL) was established in 2016 as a Founding Member Nation (Canada) of International Indoor Junior Lacrosse (IIJL). The CLL became a conduit for operating policy and marketing strategy that have shaped and fostered the creation of major junior lacrosse in Canada. For more information about CLL, visit canadianlacrosseleague.com and connect with the CLL on Facebook, Instagram, and Twitter.
ABOUT TRUE SPORTS LACROSSE
TRUE Sports Lacrosse is a division of True Temper Sports. Founded in 1902, True Temper is a global leader in golf, hockey, lacrosse, baseball, and ice skate industries. True Temper began making lacrosse handles in 2004. In 2015 the first alloy and composite handles were made under the TRUE brand. In the following years the product line expanded to include heads, gloves, protective, and women’s sticks. In 2020 TRUE signed its first major NCAA Division I partnership as the exclusive equipment supplier to Towson University men’s lacrosse. A leading innovator & manufacturer of premium sporting goods, TRUE Sports Lacrosse is committed to helping players at all levels perform their best through quality products and grassroots community partnerships. Learn more at www.truesportslacrosse.com.