CLL Partners with UBC Thunderbirds Lacrosse SC
The Canadian Lacrosse League (CLL) and University of British Columbia Thunderbirds Lacrosse Sports Club (UBC Lacrosse) have entered into a partnership to support the growth of the UBC Lacrosse program and increase the collective attention of collegiate lacrosse in Western Canada.
The latest CLL collegiate partnership is a continued effort by the CLL to promote post-secondary education and collegiate lacrosse opportunities in Canada with a focus on highlighting the student-athletes and UBC Lacrosse program.
“We are very excited about where this partnership will take us in the future along with college lacrosse in Western Canada” said Kyle Olsen, Club Lead for UBC Lacrosse. “Our goal for this partnership is to showcase our program to players across Canada and promote opportunities to play college lacrosse on the West Coast.” added Olsen.
[PHOTO: 2019 UBC Thunderbirds Men's Lacrosse Sports Club]
This partnership is unique compared to the previously two collegiate partnerships announced by the CLL, Canadian University Field Lacrosse Association (CUFLA) and Maritime University Field Lacrosse League (MUFLL), as this will be the first to focus exclusively on an individual program.
"Partnering with UBC Lacrosse provides us with the opportunity to promote collegiate lacrosse in Canada from coast-to-coast." said Chris Fox, CLL Founder and President.
Along with sharing best practices, the mutually beneficial relationship between the CLL and UBC Lacrosse program will see the Canadian Lacrosse League create UBC Lacrosse specific content that will be integrated into the CLL marketing and content calendar. "Just as we are with our other partner-leagues, we are excited to bring the stories of players, coaches, and UBC Lacrosse program to life and introduce them to a new audience." Fox concluded.
ABOUT CANADIAN LACROSSE LEAGUE
The Canadian Lacrosse League (CLL) was established in 2016 as a Founding Member Nation (Canada) of International Indoor Junior Lacrosse (IIJL). The CLL became a conduit for operating policy and marketing strategy that have shaped and fostered the creation of major junior lacrosse in Canada. For more information about CLL, visit canadianlacrosseleague.com and connect with the CLL on Facebook, Instagram, and Twitter.
ABOUT UBC THUNDERBIRDS LACROSSE SC
Established in 2011 the UBC Thunderbirds Lacrosse Sport Club (UBC Lacrosse) is a student-run club program, founded by Dan Millar, that competes against both collegiate and club teams across Western Canada and Northwestern United States. Committed to grow college lacrosse in Canada, UBC Lacrosse has competed against five (5) Canadian University teams across Alberta and British Columbia, including Simon Fraser University. For more information visit recreation.ubc.ca/sport-clubs/lacrosse and connect with UBC Lacrosse on Facebook, Instagram, and Twitter.